Knowledge without delivery
Reps could recite warranty terms but froze the moment a customer pushed back on price or asked "why do I need this."
How a Top Consumer Finance NBFC Boosted Warranty Attach with Gyde's AI Cross-Sales Coach
A safe room to fail in
Reps rehearse the real cross-sell pitch against an AI customer before they ever try it live
Coaching after every line
Accuracy, compliance, and persuasion scored turn by turn rather than just end of the call
Reps still close the deal
The AI trains the pitch; every customer conversation stays human
About the client
One of India's Largest Consumer Finance NBFCs
Our customer is a consumer-facing NBFC financing electronics and appliance purchases at the point of sale across thousands of retail partners in India. Loan officers are trained to sell the loan itself, but extended warranties and protection plans, where much of the margin sits, depend on a pitch reps are rarely confident making.
New hires took weeks to sound natural on the warranty pitch, and even experienced reps defaulted to reading terms off a card rather than handling a customer's objections in real time. Leadership wanted reps practicing the actual conversation before it ever happened with a paying customer, without turning any part of the sales process over to an AI voice.
The Challenge
Reps knew the product but faltered under pressure
Objections handled inconsistently
Some reps had a strong answer for "I'll just get insurance later"; others didn't, and there was no way to know which reps needed help until a sale was lost.
New hires took too long to ramp
Classroom training and shadowing got reps to "aware," not "confident," and it showed in attach rates for the first several weeks on the floor.
No safe way to practice the sales conversation
The only practice a rep got was a live customer, so mistakes were expensive and confidence was built on the job, slowly.
How Gyde solved it
AI Voice roleplay partner that pushes back like a customer would
A rep picks a scenario
Something like "cross-sell extended warranty on a financed refrigerator," matched to what they'll actually face on the floor that week.
The AI plays the customer
Curious, price-sensitive, or skeptical, in Hindi or English, the AI cross-sales coach speaks the way customers actually talk.
Coaching after every answer
Each response is scored on accuracy, compliance, and persuasion, with what was missed and a stronger version of the same answer.
A session report closes the loop
Clear strengths, clear gaps, and a next-practice recommendation, generated automatically after each session.
Managers see readiness at a glance
A dashboard shows which reps are pitch-ready and which need another round, before it shows up in a missed sale.
The outcome
Reps walked into customer conversations already warmed up
New reps took 4-6 weeks to reach target attach rate
Reps hit target attach rate roughly twice as fast
No visibility into which reps were pitch-ready
Managers see a readiness score for every rep, every week
Objection handling varied rep to rep
Consistent, coached responses to the top objections across the floor
The pattern behind the result
Why sales leadership trusted the rollout
Grounded in the NBFC's own product terms
Coaching runs on the lender's real warranty terms and pricing, not generic sales advice.
Reps close deals consistently
The AI is a practice partner and a coach; no AI voice ever speaks to an actual customer.
Scored the same way, every time
Accuracy, compliance, and persuasion are scored on a consistent rubric, so coaching is fair across reps and branches.
~2x faster
New reps reaching target attach rate
120+ reps
Trained in the first pilot cohort
Weekly
Manager visibility into rep readiness
Explore more success stories
More enterprises running Gyde in production
Bajaj Finance Limited cuts loan file holds from 18% to 9.7% in just 3 months
Read the full story →︎How an NBFC cut response times to <2 minutes and filtered 70% of non-viable files
Read the full story →︎Turn your next cross-sell pitch into a rehearsed one
If your reps are selling anything beyond the core loan, warranties, insurance, add-ons, we can show you how the coach works on your product terms, with your reps.