Update Hard Bounced Subscribers
- Add a column named Status to your hard-bounce file.
- Populate this field with the word Unsubscribed for each subscriber.
- Import the hard-bounce file to your All Subscribers list. Upload to your All Subscribers list to avoid future list creation with invalid addresses.
- Check the Update Subscriber Records checkbox in the Import Wizard.
- Map the Email Address and Status fields.
- Import your file.
- Spot check to ensure that subscribers have been unsubscribed appropriately.