1. Click an audience from the Audiences page. To create a new audience, click Create New Audience. The audience opens on the Filter tab when you create a new audience definition. If you selected a saved audience definition, the audience opens on the Summary tab.
2. On the Filter tab, select Salesforce in the channel dropdown menu.
3. Filter and segment your audience, then click the Publish tab. If you publish an audience with no audience criteria or segments, you publish the total amount of your subscribers.
4. Publish your audience. After you publish your audience, the system locks the channel of this audience. The audience always publishes to the Salesforce Data Extensions Audiences folder or shared Salesforce Data Extension folder.
5. Initiate the Salesforce Send. The Salesforce Send attempts to use the audience in the Salesforce Send folder.