1. The marketer creates email message content using the send wizard.
2. The marketer creates a send classification. The send classification contains the CAN-SPAM classification, sender profile, and delivery profile used for this triggered email interaction.
3. The marketer associates a send classification with the interaction. The marketer can still override the sender profile or delivery profile for this triggered email interaction.
4. The marketer also chooses the email to send when this interaction is triggered. The marketer can update a mailing list with subscribers who trigger this interaction and throttle sends through this interaction.
5. The marketer starts the email interaction to make it available to be triggered by customer activity.
6. The events that trigger this interaction are determined using the API. The marketer coordinates with their IT department to put the necessary API components into place for the triggered email interaction to work correctly.Now the interaction is available to send the email message when triggered. When a customer subscribes to Northern Trail Outfitters monthly newsletter via the website, they receive the welcome email.