1. In the text box, place your cursor where you want the personalization string to appear in the email.
2. From the Personalization drop-down list, choose the desired attribute.
3. Click the Insert button beside the Personalization field to insert the code that pulls the subscriber's data for that attribute at your cursor location.Note An attribute can be set up as required or optional. If the attribute isoptional, make sure that your text still makes sense if the personalizationstring you inserted is blank for a particular subscriber.
4. Click Save in the email editor workspace to save your changes and preview the email. Note After saving, the application automatically switches to View HTML Versionview.