1. From Setup, enter LinkedIn Lead Gen in the Quick Find box. Then click LinkedIn Accounts.
2. Connect a LinkedIn account to your Salesforce org.Salesforce connects the ad accounts associated with this member account to your org. All forms associated with these ad accounts generate leads in Salesforce. We recommend using a LinkedIn account that is associated with your company rather than an account that’s owned by a single employee.
3. Set up default values for leads from LinkedIn. From Setup, enter LinkedIn LeadGen in the Quick Find box. Then click Lead Gen Fields.
4. Under Set Lead Defaults, enter values for the Default Lead Creator, Record Type, and Lead Source for leads generated from LinkedIn.
5. Under Map Form Data, choose lead fields to receive the data from LinkedIn about the form each lead comes from.
6. Under Map Lead Fields, choose lead fields to receive the data from LinkedIn about each lead.
7. Under Map LinkedIn Questions to Custom fields, choose custom lead fields to capture data from your LinkedIn custom form questions.LinkedIn Lead Gen forms let you ask up to 3 custom questions of your leads. For example, you might ask what their occupation is. When LinkedIn sends leads to Salesforce, it includes the text of each question and answer. Use a lead field to store each question and another for the answer provided by the lead. This way you can report on questions and answers by filtering leads by questions asked, using the fields you choose for the questions.