1. Configure Salesforce as a SAML Identity ProviderTo enable single sign-on authentication for Marketing Cloud, you need to enable a SAMLidentity provider. You can use Salesforce as an identity provider.
2. Create a New Salesforce SAML Metadata KeyTo enable single sign-on authentication for Marketing Cloud using Salesforce as anidentity provider, create a new SAML metadata key.
3. Enable Salesforce Single Sign-On for Marketing CloudTo enable single sign-on authentication for Marketing Cloud using Salesforce as anidentity provider, enable single sign-on functionality in Marketing Cloud.
4. Create a Connected App in SalesforceTo log into Marketing Cloud through another Salesforce cloud, create a connected app inyour Salesforce account.