1. Navigate to Marketing | Segmentation | Lists.
2. Click + Add List.
3. Name the list.
4. (Optional) If the list is for internal testing, select Email TestList.
5. (Optional) Choose an archive date to inactivate the list. You can’t use an archived list to send emails.
6. (Optional) To make the list available in the email preference center, selectPublic List. Enter a label and description that prospects see.
7. (Optional) If you have a Salesforce connector and want to add or remove prospects to the list from the CRM, select CRM Visible.
8. When finished, click Create List.