1. Navigate to Salesforce | Tools and Analytics | Marketing Automation.
2. Optionally, select the business unit.
3. Select the email message to be used.
4. Select the field mapping set that is to be used. Note that this set must include mappings for each entity receiving 'sends' as a part of the marketing automation.
5. Type in the subject for your send. Note that you can add personalization to your subject with the use of the dropdown list that is located beside the Subject field.
6. Optionally, enter the preheader and personalization for the send.
7. Select the From option that is to be used. Note that when the Send Classification is selected, both commercial and transactional send classifications appear for selection.
8. Optionally, select the campaign that is to be associated with the email.
9. Optionally, select the checkbox in order to return individual tracking results as Marketing Cloud responses.
10. Click on Remove Duplicate Recipients.
11. Certify that all email recipients have opted-in.
12. Click on OK.