1. Drag Event onto the canvas and click it.
2. Choose an entry source from New Entry Sources.
3. Choose a data source whose contacts enter the journey. Journey Builder evaluates the records in this data extension or file when the journey is activated.Note If no contact record exists in Marketing Cloud for a person entering this journey, thejourney does not admit that person.
4. Optionally, set a filter against contact or journey data attributes to add criteria for entering the journey.
5. Set a schedule to dictate when Journey Builder fires this event or evaluates new rows in the data extension to find contacts that meet entry criteria. The Repeat setting defaults to None, which means the event runs only on the scheduled date and time. This schedule dictates when Journey Builder checks the event source for new records. Note When contacts enter a journey via API call, use the API Event to connect the API to theJourney Builder canvas.