Copy an Email Using Classic Tools
- Click Content.
- Click my emails.
- Check the box next to the email you wish to copy.
- Click Copy.
- Fill in the following fields:Email Name: Type a brief internal description of the email. The email name is what you and other users see in your email folder. Subscribers can't see this name.Email Subject: Type what you want to appear in the Subject line of the email when the email is delivered. If you use AMPscript in your subject line, you can click the Expand button under the Email SubjectLine field to view a larger text field with the entire AMPscriptstring. To return the field to a single line, click the Collapse button. The Subject line is the most significant factor in whether asubscriber opens the email or not. As a best practice, use thepersonalization feature to insert subscriber-specificinformation into the Subject line. Inserting your company namein the Subject line is also recommended to reinforce the oftenoverlooked From line. The subject line can only be 80 characterslong. You can use Unicode characters in the subject line. Type or copyand paste the characters with the encoding that you want touse.Preheader: Type in what you want to appear as a Preheader, optional.Tag: Enter words that pertain to the topic of the email, which helps you locate emails of similar category. For example, if the email you're creating is going to offer a weekly coupon, enter "coupon, offer, 15% off, weekly"Location: This field shows the email folder in which the email is stored. If you want to store the email in another email folder instead, click Select Folder and choose a different folder.Default Data Extension Attribute Set: If you created sendable data extensions, select one here and any subscriber attributes appear in the Personalization drop-down menu when you create content. This feature may not be enabled in your account.
- Email Name: Type a brief internal description of the email. The email name is what you and other users see in your email folder. Subscribers can't see this name.
- Email Subject: Type what you want to appear in the Subject line of the email when the email is delivered. If you use AMPscript in your subject line, you can click the Expand button under the Email SubjectLine field to view a larger text field with the entire AMPscriptstring. To return the field to a single line, click the Collapse button. The Subject line is the most significant factor in whether asubscriber opens the email or not. As a best practice, use thepersonalization feature to insert subscriber-specificinformation into the Subject line. Inserting your company namein the Subject line is also recommended to reinforce the oftenoverlooked From line. The subject line can only be 80 characterslong. You can use Unicode characters in the subject line. Type or copyand paste the characters with the encoding that you want touse.
- If you use AMPscript in your subject line, you can click the Expand button under the Email SubjectLine field to view a larger text field with the entire AMPscriptstring. To return the field to a single line, click the Collapse button.
- The Subject line is the most significant factor in whether asubscriber opens the email or not. As a best practice, use thepersonalization feature to insert subscriber-specificinformation into the Subject line. Inserting your company namein the Subject line is also recommended to reinforce the oftenoverlooked From line. The subject line can only be 80 characterslong.
- You can use Unicode characters in the subject line. Type or copyand paste the characters with the encoding that you want touse.
- Preheader: Type in what you want to appear as a Preheader, optional.
- Tag: Enter words that pertain to the topic of the email, which helps you locate emails of similar category. For example, if the email you're creating is going to offer a weekly coupon, enter "coupon, offer, 15% off, weekly"
- Location: This field shows the email folder in which the email is stored. If you want to store the email in another email folder instead, click Select Folder and choose a different folder.
- Default Data Extension Attribute Set: If you created sendable data extensions, select one here and any subscriber attributes appear in the Personalization drop-down menu when you create content. This feature may not be enabled in your account.
- Click Save.
- Make the desired changes and click Save.