Configure the Google Analytics 360 Integration for Marketing Cloud
- Link Google Analytics 360 and Marketing Cloud AccountsFollow these steps to configure the Google Analytics 360 integration with MarketingCloud.
- Select Google Analytics Accounts, Properties, and ViewsFollow these steps to select the accounts, properties, and views to track using theGoogle Analytics 360 integration with Marketing Cloud.
- Configure Google Analytics 360 Tracking ParametersFollow these steps to configure the UTM parameters to append to links in your content.The system applies these parameters across all email links sent in a journey. For example, if yousend five emails from a journey, each link includes the same UTM parameters.
- Configure Google Analytics 360 Integration User PermissionConfigure permission to access Google Analytics 360 integration features to users youselect. This task requires administrator role permissions.
