1. In Sales or Service Cloud, navigate to the MarketingCloud tab.
2. Click Configure Marketing CloudConnector.
3. Click Edit Settings.
4. Enable Campaign Member Tracking.
5. Save the changes.
6. Click Configure for Campaign Member Tracking.
7. Map the tracking event to Campaign Member Activity or Status.
8. Map Marketing Cloud subscriber status fields to CRM status or activity picklist values.
9. Save the configuration.