1. Click Content.
2. Click the My Emails folder.
3. Click Create.
4. Select HTML Paste.
5. Fill in these fields:Email Name: Type a brief internal description of the email. The email name is what you and other users see in your email folder. Subscribers can't see this name.Email Subject: Type what you want to appear in the Subject line of the email when the email is delivered.If you use AMPscript in your subject line, click Expand under the Email Subject Linefield to view a larger text field with the entire AMPscriptstring. Click Collapse to return thefield to a single line.Remember that the Subject line is the most significant factor inwhether a subscriber opens the email or not. As a best practice,use the personalization feature to insert subscriber-specificinformation into the Subject line. Inserting your company namein the Subject line is also recommended to reinforce the oftenoverlooked From line. The subject line can only be 80 characterslong.To insert a personalization string into the Subject line, clickthe button.Click the to open the Dynamic SubjectLine dialog box.Use Unicode characters in the subject line if needed. Type orpaste the characters with the encoding that you want touse.Preheader: Type in what you want to appear as a Preheader if needed.Location: This field shows the email folder in which the email is stored. If you want to store the email in another email folder instead, click Select Folder and choose a different folder.Default Data Extension Attribute Set: If you created sendable data extensions, select one and any subscriber attributes appear later in the Personalization drop-down menu when you create content. This feature may not be enabled in your account. Contact your Marketing Cloud account representative to gain access.
6. Email Name: Type a brief internal description of the email. The email name is what you and other users see in your email folder. Subscribers can't see this name.
7. Email Subject: Type what you want to appear in the Subject line of the email when the email is delivered.If you use AMPscript in your subject line, click Expand under the Email Subject Linefield to view a larger text field with the entire AMPscriptstring. Click Collapse to return thefield to a single line.Remember that the Subject line is the most significant factor inwhether a subscriber opens the email or not. As a best practice,use the personalization feature to insert subscriber-specificinformation into the Subject line. Inserting your company namein the Subject line is also recommended to reinforce the oftenoverlooked From line. The subject line can only be 80 characterslong.To insert a personalization string into the Subject line, clickthe button.Click the to open the Dynamic SubjectLine dialog box.Use Unicode characters in the subject line if needed. Type orpaste the characters with the encoding that you want touse.
8. If you use AMPscript in your subject line, click Expand under the Email Subject Linefield to view a larger text field with the entire AMPscriptstring. Click Collapse to return thefield to a single line.
9. Remember that the Subject line is the most significant factor inwhether a subscriber opens the email or not. As a best practice,use the personalization feature to insert subscriber-specificinformation into the Subject line. Inserting your company namein the Subject line is also recommended to reinforce the oftenoverlooked From line. The subject line can only be 80 characterslong.
10. To insert a personalization string into the Subject line, clickthe button.
11. Click the to open the Dynamic SubjectLine dialog box.
12. Use Unicode characters in the subject line if needed. Type orpaste the characters with the encoding that you want touse.
13. Preheader: Type in what you want to appear as a Preheader if needed.
14. Location: This field shows the email folder in which the email is stored. If you want to store the email in another email folder instead, click Select Folder and choose a different folder.
15. Default Data Extension Attribute Set: If you created sendable data extensions, select one and any subscriber attributes appear later in the Personalization drop-down menu when you create content. This feature may not be enabled in your account. Contact your Marketing Cloud account representative to gain access.
16. Click Save.
17. Paste in your HTML in the text entry box of the email editor workspace.
18. Click the Preview tab to see a preview of your email and click the Text tab to see the text version of your email.
19. Enter and modify your HTML code in the text entry box and use the tools at the top of the workspace to insert code for standard features.Personalization: Choose the personalization strings to insert into your email and click Insert.Email Tools: Choose the email feature to include in the email and click Insert.Note Physical Mailing Address and Profile Center are required.Rich Media: Choose a type of media to include in the email and click Insert.Tracking: To track how many people open your email, select Track Email Opens and click Insert.
20. Personalization: Choose the personalization strings to insert into your email and click Insert.
21. Email Tools: Choose the email feature to include in the email and click Insert.Note Physical Mailing Address and Profile Center are required.
22. Rich Media: Choose a type of media to include in the email and click Insert.
23. Tracking: To track how many people open your email, select Track Email Opens and click Insert.
24. Save the email.